Cartier handed Immersive Garden the keys to their Watches and Wonders 2025 pavilion and asked for a digital twin. What came back is six self-contained 3D alcoves, one per watch, that you scroll through like rooms in a very expensive museum after hours.
Under the hood: Three.js doing the WebGL heavy lifting, Blender feeding the assets, GSAP and Lenis keeping motion and scroll on the same nervous system, and Web Audio threading a Mooders score through the experience as a narrative layer rather than wallpaper.
Worth opening DevTools for. Poke at the GLBs, watch how scenes dispose and load as you cross between alcoves, and see if you can trip every hidden interaction before reaching the last watch.
